UPDATE ::
Here is a quick making of clip that was shown during the screening of “The Crown Jewel,” At the Challenge Your World night presented by See No Evil in London
Here is a video clip with a bit about the piece :: CLICK THE IMAGE BELOW TO VIEW THE QUICKTIME.
Hey All! With the release of Babe and my newest film, “The Crown Jewel,” I would like to make a post to share some of the process along our hectic 2 week journey though the making of. I’m sure Babe has some awesome process stuff to share from his shots as well, and ill be sure to link them up when he gets around to posting them. For now, have a look at some of these shots. Fro those of you not familiar with Challenge Your World 20/20, learn more here. Hope you Enjoy! Also Justin was nice enough to post it up on Motionographer. Have a look at the post here.
Lets start with the Final Piece and work backward:
Click above through the gallery to see some of the original logos for the machine.
This is one of the earlier scene mattes for the initial pull out and final shot. trying to figure out the lanscaping, lighting and grading. This is not exacly the same lighting and grading that was used in the final but is somewhat similar. Below is a shot sequence to try and understand the camera flow.
This was just a rough layout from the one of the matters to try and feel out the camera move.
Below is a gallery of production screen grabs from some of the parallaxes in After Effects from my shots.
This film was made entirely in 2d and we tried to achieve more depth by paralaxing the still designs in After Effects. Above are a few examples of technique.
And Finally to finish off the process work, We wanted to show a poster series that we used in the film during the acid trip out moment. I created these as a kinda of Jab scientists who are making GMO veggies. Like mutant fruitand veggies that are all combined togther to make some kind of wierd messed up gene pool of a fossil filled, negative nutreint, fake ass, plastic, wanna be veggie. FYI, these types of things exist, and there not healthy;)
An Apple with Kale growing out of the top! And the Crowd goes wild!! Its a joke, some of the crowd may actually go wild, thats the fun were having here a weee bit as our tongues are planted firmly in cheek 
We are definitely exercising our sarcasm with these posters.
Blueberries that grow Broccoli! Yuk! Part of the aesthetic that we were going for with the commercial part of this was a very retro, old school 60’s and 70’s look. These posters were suppose to feel very weathered as if main stream grocery store chains were rockin them for quite some time.
The final poster was red peppers with carrot stems. We have these posters if anyone is interesting in actually having one. Drop either Babe or myself and email and well send you a high res version to print out.
Ok! That concludes the process work on my end for the Challenge Your World piece: “The Crown Jewel”.. Ill be sure to update this post when Babe posts his process and Link em up! Hope you liked it.
Tags: Babe Baker, Board design, Challenge Your World, Greg Herman, Process work, The Crown Jewel
